The Importance Of Good Game User Experience (UX)

March 7, 2024
The Importance Of Good Game User Experience (UX)

The world of gaming has undergone a dramatic evolution over the past few decades, from simple 8-bit games to complex, IMMERSIVE USER EXPERIENCES. With millions of games available across various platforms, the competition for gamers' attention is fierce. Game developers are constantly striving to create engaging and memorable experiences for players, but in doing so, they must not overlook the importance of good user experience (UX).

The UX of a game refers to the overall experience a player has while playing a game, from the user interface to the mechanics and gameplay. In this article, we'll explore why good UX is crucial to the success of a game, the impact of poor UX on player retention, and how game developers can optimize UX design to create memorable and immersive gaming experiences.

User experience can make or break a game. Even if it has great graphics and mechanics, it can still fail if the UX is poor. An ill-conceived user experience can frustrate players and lead to negative reviews, lower player retention, and fewer sales. It can also damage the reputation of the game developer or publisher. But how do we achieve great game user experience? Here are some of the aspects that need to be considered.


One important aspect of good user experience in gaming is minimizing the number of clicks and menus required to navigate through the game. Players want to get to the heart of the gameplay quickly and easily without being bogged down by a clunky interface. Having too many buttons or menus to navigate through can leave players feeling overwhelmed, frustrated, and discouraged, especially if it takes multiple clicks to accomplish even the simplest tasks.

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This can be particularly discouraging for new players who may feel that there is a steep learning curve to the game. In fact, this can lead to lower player retention as players may feel like the game is too complicated or time-consuming, and decide to leave and play something else. Therefore, it is essential for game UX designers to create a streamlined and intuitive interface that allows players to quickly access the features they need without feeling like they have to spend too much time learning the ropes. A good user experience should provide players with a sense of control, making it easy to get started and dive deeper into the game without feeling overwhelmed or frustrated. By optimizing UX DESIGN, game developers can create games that are more engaging and keep players coming back for more.


When it comes to creating a good user experience in gaming, it's not just about the functionality of the interface, but also about how responsive it is. In other words, the game's UX/UI should be designed to respond quickly to player actions, with changes happening almost instantaneously. This is because delays in UI responses, even if they're just a fraction of a second, can create a sluggish feeling in the game, leading to frustration and a sense of disconnect between the player and the game world. By providing a fast and responsive UX, players can fully immerse themselves in the game world and feel a sense of control over their actions. This can lead to a more satisfying gaming experience, greater engagement, and higher player retention rates. Therefore, game UX designers must prioritize responsive design when creating and optimizing their game's user experience.


Consistency is a key aspect of good game user experience. Players don't want to spend too much time figuring out how to use different features or navigate through different parts of the game. When game developers use consistent UI patterns and elements, it helps players feel more familiar with the game's interface, leading to a more streamlined and efficient experience. This means that players can focus on playing the game and mastering its mechanics, rather than spending time figuring out how to navigate the UI.

Consistency in UX design can be achieved by using the same set of UI elements throughout the game. This includes keeping the same shape language, button layouts, font sizes, color schemes, pattern, textures, and other design elements consistent across all areas of the game. Of course, some variations may be necessary to accommodate specific features, but these should be kept to a minimum. When the game's UX is consistent, players can quickly gain mastery of the game, allowing the UI to fade into the background. This means that they can focus on the gameplay itself, rather than monitoring various meters or being distracted by the game interface. This can lead to a more immersive gaming experience and higher player retention rates.


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Event Pop-up for SpongeBob: Krusty Cook-Off by Tilting Point Studios; Design by PUNCHev Group.

Creating a good UX design is essential for improving the daily active user (DAU) and monthly active user (MAU) ratio of a digital product, such as a mobile app or website. The DAU/MAU ratio measures the stickiness of your product - that is, how often people engage with your product. DAU is the number of unique users who engage with your product in a one day window. MAU is the number of unique users who engage with your product over a 30-day window (usually a rolling 30 days).

To improve the DAU/MAU ratio, the UX design should aim to keep users engaged and coming back to the product regularly. This can be achieved by providing new and fresh content or features, such as daily challenges, rewards, or personalized recommendations. Notifications and reminders can also help to encourage users to return to the product regularly. Additionally, the UX design should aim to make it easy for users to complete their desired actions, such as making a purchase or sharing content, by minimizing friction and providing clear calls to action. By creating a good UX design that prioritizes user needs and engagement, the game development team can improve the DAU/MAU ratio and ultimately increase the success of their digital product.


UX design is a crucial aspect of developing successful digital products, including video games. When a game has a good UX design, it means that the user's journey is smooth, enjoyable, and engaging, resulting in higher levels of player satisfaction.When players have a positive experience with a game, they are more likely to spend more time playing it and return for future sessions. This increased player engagement can lead to better monetization opportunities, as players may be more willing to make in-game purchases.

For example, if a player is happy with the game's visuals, they may be more likely to purchase a new skin or costume for their character. If the game's navigation is easy to use, players may be more likely to buy in-game items or subscriptions. Good UX design can also encourage players to engage with social features and invite friends to play, expanding the game's player base and increasing revenue.

Furthermore, a positive UX design can lead to a good reputation for the game, which can attract more players and, again, generate more revenue. Word-of-mouth recommendations are powerful, and players are more likely to share their positive experiences with others, leading to increased downloads and purchases.


When designing the user experience of a game, it's important for the game development team to consider the target audience and the type of game being created. The UX must be tailored to the players' needs to ensure that they have an enjoyable and engaging experience.

The type of game being created also influences the UX design. For example, a puzzle game requires a UX that is intuitive and easy for the player to understand the mechanics of the game. Whereas, a strategy game requires an UX that is a bit more complex, but at the same time understandable and easy to navigate. Franchise games that have been on the market for a long time need to keep in mind the legacy and already established UX rules as they are already known to players. Changes can be made in moderation in order to keep the feel of the game, but at the same time upgrade and modernize it. Researching the trends in the field is key when it comes to UX design for these types of games.

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Moreover, it's important to consider the player's expectations even before they start playing the game. It's important to be mindful of the genre conventions for the interface and to reflect the promises made in the game's marketing. It's not advisable to break UX/UI conventions without good reason or extensive testing, as players may not be able to adapt to new and unfamiliar patterns. Text on visual elements should also be carefully chosen to avoid confusing or frustrating players.

Controls should be easy to learn and customizable. Playtesting is essential to identify problem areas and to observe how new players use the interface, even if they may not have solutions to the problems they encounter. By taking these factors into account, we can create a UX/UI that enhances the player's experience and keeps them engaged with the game.


User experience and user interface design are different aspects of game design, but they are coherent. When it comes to designing the user interface (UI) of a game, it's important to remember that it's not just about the visuals, but also about the input. The way players interact with the game has a direct impact on the overall user experience (UX). While there are many resources available for designing menus and forms, game UX/UI designers must also consider the various input methods players may use to play the game, such as hotkeys, touch interfaces, gamepads, or other control methods.

If the input method is off, players can have a poor experience, regardless of how good the game looks or plays. To ensure a positive UX, the designers must use an appropriate control method for each platform and ensure that each layout is tested extensively and found to be appropriate. For example, a game that is designed for mobile devices should be optimized for touch controls, while a game for console should be optimized for gamepad controls.

Another approach that we, as game UX/UI designers, would recommend is to give players the option to change control layouts, as this ensures that players can customize their gameplay experience to suit their preferences. This also means that we can cater to a wider range of players, regardless of their preferred input method.


In conclusion, good user experience (UX) design is critical for the success of video games. A good UX design not only enhances player satisfaction and engagement but also leads to better monetization opportunities for game developers. By prioritizing UX design, game developers can create enjoyable and engaging experiences that encourage players to spend more time and money on their games. This can ultimately result in higher player retention rates, increased revenue, and a better reputation for the game. Therefore, investing in good UX design is essential for the success of video games in today's competitive market.