🏅 Project Name

SIMS InBusiness (Unpublished)

🏅 Website

🏅Client& Partner

EA Games | Maxis

💎 About the project

We had the great pleasure to be part of Maxis EA. Working on the great franchise “The Sims” was a challenge and very rewarding experience for us!
We were responsible for most of the design conceptions, and we were involved in the production processes for this great UI. Helping the team to define the right visuals, pushed us to do a lot of different spectres of research for the project: Style Guides, Moodboards, Competitor Research, Color and Visual Psychology Research and much more! The main goal for us was to achieve balance, between user-friendliness, ergonomics and cool visuals. If you have questions regarding the process, do not hesitate to contact us at [email protected] !

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All of the work included in this portfolio is just a sample of larger interface projects. Ask for more examples!

Final Art Style

PRODUCTION

UX Layout Variations

Style Exploration

Components Research

Colour Research

Iconography

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